diff --git a/src/db/dev-seed-data.ts b/src/db/dev-seed-data.ts
index db19945..b9944b9 100644
--- a/src/db/dev-seed-data.ts
+++ b/src/db/dev-seed-data.ts
@@ -369,36 +369,45 @@ export const DEV_GLOBAL_ITEMS = [
 // Maps global item index -> tag names. Tags are seeded by seedGlobalItems().
 
 export const DEV_TAG_ASSIGNMENTS = [
-	{ globalItemIndex: 0, tagNames: ["saddlebag", "bike-bag"] },
-	{ globalItemIndex: 1, tagNames: ["handlebar-bag", "bike-bag"] },
-	{ globalItemIndex: 2, tagNames: ["framebag", "bike-bag"] },
-	{ globalItemIndex: 3, tagNames: ["handlebar-bag", "bike-bag"] },
-	{ globalItemIndex: 4, tagNames: ["framebag", "bike-bag"] },
-	{ globalItemIndex: 5, tagNames: ["top-tube-bag", "bike-bag"] },
-	{ globalItemIndex: 6, tagNames: ["tent"] },
-	{ globalItemIndex: 7, tagNames: ["tent"] },
-	{ globalItemIndex: 8, tagNames: ["tent"] },
-	{ globalItemIndex: 9, tagNames: ["tent"] },
-	{ globalItemIndex: 10, tagNames: ["quilt"] },
-	{ globalItemIndex: 11, tagNames: ["sleeping-pad"] },
-	{ globalItemIndex: 12, tagNames: ["sleeping-pad"] },
-	{ globalItemIndex: 13, tagNames: ["pillow"] },
-	{ globalItemIndex: 14, tagNames: ["sleeping-bag"] },
-	{ globalItemIndex: 15, tagNames: ["stove"] },
-	{ globalItemIndex: 16, tagNames: ["stove"] },
-	{ globalItemIndex: 17, tagNames: ["cookware", "mug"] },
-	{ globalItemIndex: 18, tagNames: ["cookware"] },
-	{ globalItemIndex: 19, tagNames: ["stove"] },
-	{ globalItemIndex: 20, tagNames: ["headlamp"] },
-	{ globalItemIndex: 21, tagNames: ["bike-light"] },
-	{ globalItemIndex: 22, tagNames: ["headlamp"] },
-	{ globalItemIndex: 29, tagNames: ["water-filter"] },
-	{ globalItemIndex: 30, tagNames: ["water-filter"] },
-	{ globalItemIndex: 31, tagNames: ["water-bottle"] },
-	{ globalItemIndex: 32, tagNames: ["multi-tool", "repair-kit"] },
-	{ globalItemIndex: 33, tagNames: ["rain-jacket"] },
-	{ globalItemIndex: 34, tagNames: ["bike-computer", "gps"] },
-	{ globalItemIndex: 35, tagNames: ["handlebar-bag", "bike-bag", "dry-bag"] },
+	// Bags — bikepacking/cycling gear
+	{ globalItemIndex: 0, tagNames: ["saddlebag", "bike-bag", "bikepacking", "cycling"] },
+	{ globalItemIndex: 1, tagNames: ["handlebar-bag", "bike-bag", "bikepacking", "cycling"] },
+	{ globalItemIndex: 2, tagNames: ["framebag", "bike-bag", "bikepacking", "cycling"] },
+	{ globalItemIndex: 3, tagNames: ["handlebar-bag", "bike-bag", "bikepacking", "cycling"] },
+	{ globalItemIndex: 4, tagNames: ["framebag", "bike-bag", "bikepacking", "cycling"] },
+	{ globalItemIndex: 5, tagNames: ["top-tube-bag", "bike-bag", "bikepacking", "cycling"] },
+	// Shelter — camping/hiking/bikepacking
+	{ globalItemIndex: 6, tagNames: ["tent", "camping", "hiking", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 7, tagNames: ["tent", "camping", "hiking", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 8, tagNames: ["tent", "camping", "hiking", "backpacking"] },
+	{ globalItemIndex: 9, tagNames: ["tent", "camping", "hiking", "backpacking", "climbing", "mountaineering"] },
+	// Sleep — camping/hiking/bikepacking
+	{ globalItemIndex: 10, tagNames: ["quilt", "camping", "hiking", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 11, tagNames: ["sleeping-pad", "camping", "hiking", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 12, tagNames: ["sleeping-pad", "camping", "hiking", "backpacking"] },
+	{ globalItemIndex: 13, tagNames: ["pillow", "camping", "hiking", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 14, tagNames: ["sleeping-bag", "camping", "hiking", "backpacking", "climbing"] },
+	// Cooking — camping/hiking/bikepacking
+	{ globalItemIndex: 15, tagNames: ["stove", "camping", "hiking", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 16, tagNames: ["stove", "camping", "hiking", "backpacking"] },
+	{ globalItemIndex: 17, tagNames: ["cookware", "mug", "camping", "hiking", "bikepacking"] },
+	{ globalItemIndex: 18, tagNames: ["cookware", "camping", "hiking", "backpacking"] },
+	{ globalItemIndex: 19, tagNames: ["stove", "camping", "hiking", "backpacking", "climbing"] },
+	// Lighting — general outdoor
+	{ globalItemIndex: 20, tagNames: ["headlamp", "camping", "hiking", "climbing", "backpacking", "running", "trail-running"] },
+	{ globalItemIndex: 21, tagNames: ["bike-light", "bikepacking", "cycling", "road-cycling", "gravel"] },
+	{ globalItemIndex: 22, tagNames: ["headlamp", "camping", "hiking", "climbing", "backpacking"] },
+	// Water — hiking/camping/bikepacking
+	{ globalItemIndex: 29, tagNames: ["water-filter", "hiking", "camping", "bikepacking", "backpacking"] },
+	{ globalItemIndex: 30, tagNames: ["water-filter", "hiking", "camping", "backpacking"] },
+	{ globalItemIndex: 31, tagNames: ["water-bottle", "hiking", "camping", "cycling", "running"] },
+	// Tools — bikepacking/cycling
+	{ globalItemIndex: 32, tagNames: ["multi-tool", "repair-kit", "bikepacking", "cycling"] },
+	// Clothing — general outdoor
+	{ globalItemIndex: 33, tagNames: ["rain-jacket", "hiking", "camping", "bikepacking", "climbing", "running"] },
+	// Electronics — bikepacking/cycling
+	{ globalItemIndex: 34, tagNames: ["bike-computer", "gps", "bikepacking", "cycling", "gravel"] },
+	{ globalItemIndex: 35, tagNames: ["handlebar-bag", "bike-bag", "dry-bag", "bikepacking", "cycling"] },
 ] as const;
 
 // ── Category name mapping (for FK lookups by category name) ────────
diff --git a/src/db/seed-global-items.ts b/src/db/seed-global-items.ts
index 84f9ac7..9c11d9a 100644
--- a/src/db/seed-global-items.ts
+++ b/src/db/seed-global-items.ts
@@ -5,6 +5,18 @@ import { globalItems, tags } from "./schema.ts";
 type Db = typeof prodDb;
 
 const SEED_TAGS = [
+	// Hobby / activity tags (used by onboarding hobby picker)
+	"bikepacking",
+	"cycling",
+	"hiking",
+	"backpacking",
+	"camping",
+	"climbing",
+	"mountaineering",
+	"road-cycling",
+	"gravel",
+	"running",
+	"trail-running",
 	// Bag types
 	"handlebar-bag",
 	"framebag",