diff --git a/src/db/seed-global-items.ts b/src/db/seed-global-items.ts
index 9c11d9a..e2a55ea 100644
--- a/src/db/seed-global-items.ts
+++ b/src/db/seed-global-items.ts
@@ -70,14 +70,16 @@ const SEED_TAGS = [
 
 /**
  * Seed curated tags for outdoor/adventure gear.
- * Idempotent: skips if any tags already exist.
+ * Idempotent: inserts only tags that don't already exist.
  */
 export async function seedTags(db: Db = prodDb) {
-	const existing = await db.select().from(tags).limit(1);
-	if (existing.length > 0) return;
+	const existing = await db.select().from(tags);
+	const existingNames = new Set(existing.map((t) => t.name));
 
 	for (const name of SEED_TAGS) {
-		await db.insert(tags).values({ name });
+		if (!existingNames.has(name)) {
+			await db.insert(tags).values({ name });
+		}
 	}
 }