diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 0276b0b..4290d6e 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -65,10 +65,8 @@
             android:exported="true"
             android:launchMode="singleTop"
             android:windowSoftInputMode="adjustResize">
-            <intent-filter>
-                <action android:name="android.intent.action.MAIN" />
-                <category android:name="android.intent.category.LAUNCHER" />
-            </intent-filter>
+            <!-- MAIN/LAUNCHER lives on the two aliases below, so the launcher
+                 name can be switched at runtime (#104). -->
             <!-- Shared text becomes a new task's title. -->
             <intent-filter>
                 <action android:name="android.intent.action.SEND" />
@@ -89,6 +87,32 @@
                 <data android:mimeType="text/calendar" />
             </intent-filter>
         </activity>
+        <activity-alias
+            android:name=".DefaultNameAlias"
+            android:enabled="true"
+            android:exported="true"
+            android:icon="@mipmap/ic_launcher"
+            android:label="@string/app_name"
+            android:roundIcon="@mipmap/ic_launcher_round"
+            android:targetActivity=".MainActivity">
+            <intent-filter>
+                <action android:name="android.intent.action.MAIN" />
+                <category android:name="android.intent.category.LAUNCHER" />
+            </intent-filter>
+        </activity-alias>
+        <activity-alias
+            android:name=".TasksNameAlias"
+            android:enabled="false"
+            android:exported="true"
+            android:icon="@mipmap/ic_launcher"
+            android:label="@string/app_name_tasks_alias"
+            android:roundIcon="@mipmap/ic_launcher_round"
+            android:targetActivity=".MainActivity">
+            <intent-filter>
+                <action android:name="android.intent.action.MAIN" />
+                <category android:name="android.intent.category.LAUNCHER" />
+            </intent-filter>
+        </activity-alias>
 
         <!-- Quick Settings "New task" tile. Only the system QS host can bind it. -->
         <service
diff --git a/app/src/main/java/de/jeanlucmakiola/agendula/data/appname/LauncherNameManager.kt b/app/src/main/java/de/jeanlucmakiola/agendula/data/appname/LauncherNameManager.kt
new file mode 100644
index 0000000..84813b2
--- /dev/null
+++ b/app/src/main/java/de/jeanlucmakiola/agendula/data/appname/LauncherNameManager.kt
@@ -0,0 +1,86 @@
+package de.jeanlucmakiola.agendula.data.appname
+
+import android.content.ComponentName
+import android.content.Context
+import android.content.pm.PackageManager
+import dagger.hilt.android.qualifiers.ApplicationContext
+import de.jeanlucmakiola.agendula.ui.navigation.AppShortcuts
+import javax.inject.Inject
+import javax.inject.Singleton
+
+/** The label the launcher shows for the app (#104). */
+enum class LauncherName { AGENDULA, TASKS }
+
+/** The two launcher aliases declared in the manifest. */
+enum class LauncherAlias { DEFAULT, TASKS }
+
+/** One component-enable change in an [aliasWritePlan]. */
+data class AliasStateChange(val alias: LauncherAlias, val enabled: Boolean)
+
+/**
+ * Reads the `TasksNameAlias` enabled state as a [LauncherName]. Only an explicit
+ * enable means "Tasks"; never toggled and disabled both mean the manifest default.
+ */
+fun launcherNameFor(tasksAliasState: Int): LauncherName =
+    if (tasksAliasState == PackageManager.COMPONENT_ENABLED_STATE_ENABLED) {
+        LauncherName.TASKS
+    } else {
+        LauncherName.AGENDULA
+    }
+
+/**
+ * The steps to switch to [target]: enable the target alias first, then disable
+ * the other, so the launcher can briefly see two entries but never none.
+ */
+fun aliasWritePlan(target: LauncherName): List<AliasStateChange> = when (target) {
+    LauncherName.TASKS -> listOf(
+        AliasStateChange(LauncherAlias.TASKS, enabled = true),
+        AliasStateChange(LauncherAlias.DEFAULT, enabled = false),
+    )
+    LauncherName.AGENDULA -> listOf(
+        AliasStateChange(LauncherAlias.DEFAULT, enabled = true),
+        AliasStateChange(LauncherAlias.TASKS, enabled = false),
+    )
+}
+
+/**
+ * Switches the launcher label by enabling one of the two `<activity-alias>`
+ * components. The component state is the only source of truth; nothing is
+ * stored in prefs.
+ */
+@Singleton
+class LauncherNameManager @Inject constructor(
+    @ApplicationContext private val context: Context,
+) {
+    private val packageManager: PackageManager get() = context.packageManager
+
+    // The package is the (suffixed) applicationId, the class is namespace-qualified.
+    private fun component(alias: LauncherAlias): ComponentName {
+        val simpleName = when (alias) {
+            LauncherAlias.DEFAULT -> "DefaultNameAlias"
+            LauncherAlias.TASKS -> "TasksNameAlias"
+        }
+        return ComponentName(context.packageName, "$NAMESPACE.$simpleName")
+    }
+
+    fun current(): LauncherName =
+        launcherNameFor(packageManager.getComponentEnabledSetting(component(LauncherAlias.TASKS)))
+
+    fun set(name: LauncherName) {
+        for (change in aliasWritePlan(name)) {
+            val state = if (change.enabled) {
+                PackageManager.COMPONENT_ENABLED_STATE_ENABLED
+            } else {
+                PackageManager.COMPONENT_ENABLED_STATE_DISABLED
+            }
+            packageManager.setComponentEnabledSetting(component(change.alias), state, PackageManager.DONT_KILL_APP)
+        }
+        // Dynamic shortcuts hang off the launcher activity, which just changed.
+        AppShortcuts.publish(context)
+    }
+
+    private companion object {
+        /** `namespace` in app/build.gradle.kts, not the suffixed applicationId. */
+        const val NAMESPACE = "de.jeanlucmakiola.agendula"
+    }
+}
diff --git a/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/AppearanceScreen.kt b/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/AppearanceScreen.kt
index 7c1ce72..0dbbc9f 100644
--- a/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/AppearanceScreen.kt
+++ b/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/AppearanceScreen.kt
@@ -14,13 +14,16 @@ import androidx.compose.ui.Modifier
 import androidx.compose.ui.platform.LocalContext
 import androidx.compose.ui.res.stringResource
 import androidx.compose.ui.unit.dp
+import androidx.lifecycle.compose.collectAsStateWithLifecycle
 import de.jeanlucmakiola.agendula.R
+import de.jeanlucmakiola.agendula.data.appname.LauncherName
 import de.jeanlucmakiola.agendula.data.prefs.ThemeMode
 import de.jeanlucmakiola.agendula.data.prefs.TimeFormatPref
 import de.jeanlucmakiola.agendula.data.prefs.is24Hour
 import de.jeanlucmakiola.agendula.ui.common.formatMinuteOfDay
 import de.jeanlucmakiola.agendula.ui.common.localeFirstDayOfWeek
 import de.jeanlucmakiola.floret.components.CollapsingScaffold
+import de.jeanlucmakiola.floret.components.GroupedHint
 import de.jeanlucmakiola.floret.components.GroupedRow
 import de.jeanlucmakiola.floret.components.OptionPicker
 import de.jeanlucmakiola.floret.components.Position
@@ -38,6 +41,8 @@ internal fun AppearanceScreen(
 ) {
     val dynamicColorAvailable = Build.VERSION.SDK_INT >= Build.VERSION_CODES.S
     var showTheme by remember { mutableStateOf(false) }
+    var showAppName by remember { mutableStateOf(false) }
+    val launcherName by viewModel.launcherName.collectAsStateWithLifecycle()
     var showTimeFormat by remember { mutableStateOf(false) }
     var showWeekStart by remember { mutableStateOf(false) }
     val systemIs24Hour = DateFormat.is24HourFormat(LocalContext.current)
@@ -90,6 +95,26 @@ internal fun AppearanceScreen(
             position = Position.Bottom,
             onClick = { showWeekStart = true },
         )
+
+        Spacer(Modifier.height(24.dp))
+        GroupedRow(
+            title = stringResource(R.string.settings_app_name),
+            summary = launcherNameLabel(launcherName),
+            position = Position.Alone,
+            onClick = { showAppName = true },
+        )
+    }
+
+    if (showAppName) {
+        OptionPicker(
+            title = stringResource(R.string.settings_app_name),
+            options = LauncherName.entries,
+            selected = launcherName,
+            label = { launcherNameLabel(it) },
+            header = { GroupedHint(stringResource(R.string.settings_app_name_hint)) },
+            onSelect = viewModel::setLauncherName,
+            onDismiss = { showAppName = false },
+        )
     }
 
     if (showTimeFormat) {
@@ -163,6 +188,14 @@ private fun weekStartLabel(day: DayOfWeek?): String =
 /** 14:00, the sample time "Automatic" is shown with. */
 private const val SAMPLE_MINUTE_OF_DAY = 14 * 60
 
+@Composable
+private fun launcherNameLabel(name: LauncherName): String = stringResource(
+    when (name) {
+        LauncherName.AGENDULA -> R.string.app_name
+        LauncherName.TASKS -> R.string.app_name_tasks_alias
+    },
+)
+
 private fun themeLabel(mode: ThemeMode): Int = when (mode) {
     ThemeMode.SYSTEM -> R.string.settings_theme_system
     ThemeMode.LIGHT -> R.string.settings_theme_light
diff --git a/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/SettingsViewModel.kt b/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/SettingsViewModel.kt
index 19e4b9a..f2b2c25 100644
--- a/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/SettingsViewModel.kt
+++ b/app/src/main/java/de/jeanlucmakiola/agendula/ui/settings/SettingsViewModel.kt
@@ -3,6 +3,8 @@ package de.jeanlucmakiola.agendula.ui.settings
 import androidx.lifecycle.ViewModel
 import androidx.lifecycle.viewModelScope
 import dagger.hilt.android.lifecycle.HiltViewModel
+import de.jeanlucmakiola.agendula.data.appname.LauncherName
+import de.jeanlucmakiola.agendula.data.appname.LauncherNameManager
 import de.jeanlucmakiola.agendula.data.di.IoDispatcher
 import de.jeanlucmakiola.agendula.data.prefs.Settings
 import de.jeanlucmakiola.agendula.data.prefs.SettingsPrefs
@@ -33,6 +35,7 @@ import kotlinx.coroutines.flow.flowOn
 import kotlinx.coroutines.flow.stateIn
 import kotlinx.coroutines.flow.update
 import kotlinx.coroutines.launch
+import kotlinx.coroutines.withContext
 import java.time.DayOfWeek
 import javax.inject.Inject
 
@@ -102,7 +105,8 @@ class SettingsViewModel @Inject constructor(
     private val oneShotImport: OneShotImport,
     private val reminderScheduler: ReminderScheduler,
     private val taskNotifier: TaskNotifier,
-    @IoDispatcher io: CoroutineDispatcher,
+    private val launcherNameManager: LauncherNameManager,
+    @IoDispatcher private val io: CoroutineDispatcher,
     repository: TasksRepository,
 ) : ViewModel() {
 
@@ -217,6 +221,23 @@ class SettingsViewModel @Inject constructor(
 
     val legacyImportRetrying: StateFlow<Boolean> = retryingLegacyImport
 
+    private val _launcherName = MutableStateFlow(LauncherName.AGENDULA)
+    val launcherName: StateFlow<LauncherName> = _launcherName
+
+    init {
+        viewModelScope.launch { _launcherName.value = withContext(io) { launcherNameManager.current() } }
+    }
+
+    fun setLauncherName(name: LauncherName) {
+        _launcherName.value = name
+        viewModelScope.launch {
+            _launcherName.value = withContext(io) {
+                launcherNameManager.set(name)
+                launcherNameManager.current()
+            }
+        }
+    }
+
     fun setThemeMode(mode: ThemeMode) = viewModelScope.launch { prefs.setThemeMode(mode) }
     fun setDynamicColor(enabled: Boolean) = viewModelScope.launch { prefs.setDynamicColor(enabled) }
     fun setDefaultList(id: Long?) = viewModelScope.launch { prefs.setDefaultListId(id) }
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 3a5dfb7..4cab9db 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -1,5 +1,6 @@
 <resources>
     <string name="app_name">Agendula</string>
+    <string name="app_name_tasks_alias">Tasks</string>
 
     <!-- Generic -->
     <string name="task_untitled">Untitled task</string>
@@ -448,6 +449,8 @@
     <string name="settings_theme_system">Follow system</string>
     <string name="settings_theme_light">Light</string>
     <string name="settings_theme_dark">Dark</string>
+    <string name="settings_app_name">App name</string>
+    <string name="settings_app_name_hint">Show Agendula as “Tasks” in your launcher. Only the launcher name changes; the icon may move to a new spot after switching.</string>
     <string name="settings_dynamic_color">Dynamic colour</string>
     <string name="settings_dynamic_color_hint">Use colours from your wallpaper</string>
     <string name="settings_section_reminders">Notifications</string>
diff --git a/app/src/test/java/de/jeanlucmakiola/agendula/data/appname/LauncherNameManagerTest.kt b/app/src/test/java/de/jeanlucmakiola/agendula/data/appname/LauncherNameManagerTest.kt
new file mode 100644
index 0000000..ae3d35d
--- /dev/null
+++ b/app/src/test/java/de/jeanlucmakiola/agendula/data/appname/LauncherNameManagerTest.kt
@@ -0,0 +1,31 @@
+package de.jeanlucmakiola.agendula.data.appname
+
+import android.content.pm.PackageManager
+import com.google.common.truth.Truth.assertThat
+import org.junit.jupiter.api.Test
+
+class LauncherNameManagerTest {
+
+    @Test
+    fun `an enabled Tasks alias reads as Tasks`() {
+        assertThat(launcherNameFor(PackageManager.COMPONENT_ENABLED_STATE_ENABLED)).isEqualTo(LauncherName.TASKS)
+    }
+
+    @Test
+    fun `a default or disabled Tasks alias reads as Agendula`() {
+        assertThat(launcherNameFor(PackageManager.COMPONENT_ENABLED_STATE_DEFAULT)).isEqualTo(LauncherName.AGENDULA)
+        assertThat(launcherNameFor(PackageManager.COMPONENT_ENABLED_STATE_DISABLED)).isEqualTo(LauncherName.AGENDULA)
+    }
+
+    @Test
+    fun `switching always enables the target before disabling the other`() {
+        assertThat(aliasWritePlan(LauncherName.TASKS)).containsExactly(
+            AliasStateChange(LauncherAlias.TASKS, enabled = true),
+            AliasStateChange(LauncherAlias.DEFAULT, enabled = false),
+        ).inOrder()
+        assertThat(aliasWritePlan(LauncherName.AGENDULA)).containsExactly(
+            AliasStateChange(LauncherAlias.DEFAULT, enabled = true),
+            AliasStateChange(LauncherAlias.TASKS, enabled = false),
+        ).inOrder()
+    }
+}