diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 930ab70..7f73919 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -63,10 +63,9 @@
             android:exported="true"
             android:launchMode="singleTop"
             android:windowSoftInputMode="adjustResize">
-            <intent-filter>
-                <action android:name="android.intent.action.MAIN" />
-                <category android:name="android.intent.category.LAUNCHER" />
-            </intent-filter>
+            <!-- The MAIN/LAUNCHER entry (the launcher icon + its label) lives on
+                 the two <activity-alias> below, so the app name can be switched at
+                 runtime (issue #44). MainActivity keeps every other filter. -->
 
             <!-- Be selectable as the system calendar app. Android has no API for
                  an app to make itself the default, so registering the filters
@@ -165,11 +164,47 @@
                 <data android:mimeType="vnd.android.cursor.item/event" />
             </intent-filter>
 
-            <!-- Launcher long-press shortcuts (e.g. "New event"). -->
+        </activity>
+
+        <!-- Launcher entry for MainActivity, split into two aliases so the app's
+             launcher name can be switched at runtime between "Calendula" and
+             "Calendar" (issue #44). Exactly one is enabled at a time; the app
+             flips them via PackageManager.setComponentEnabledSetting
+             (LauncherNameManager). The shortcuts meta-data lives here, not on
+             MainActivity, because static shortcuts are published by whichever
+             component owns the MAIN/LAUNCHER filter. -->
+        <activity-alias
+            android:name=".DefaultNameAlias"
+            android:enabled="true"
+            android:exported="true"
+            android:icon="@mipmap/ic_launcher"
+            android:label="@string/app_name"
+            android:roundIcon="@mipmap/ic_launcher_round"
+            android:targetActivity=".MainActivity">
+            <intent-filter>
+                <action android:name="android.intent.action.MAIN" />
+                <category android:name="android.intent.category.LAUNCHER" />
+            </intent-filter>
             <meta-data
                 android:name="android.app.shortcuts"
                 android:resource="@xml/shortcuts" />
-        </activity>
+        </activity-alias>
+        <activity-alias
+            android:name=".CalendarNameAlias"
+            android:enabled="false"
+            android:exported="true"
+            android:icon="@mipmap/ic_launcher"
+            android:label="@string/app_name_calendar_alias"
+            android:roundIcon="@mipmap/ic_launcher_round"
+            android:targetActivity=".MainActivity">
+            <intent-filter>
+                <action android:name="android.intent.action.MAIN" />
+                <category android:name="android.intent.category.LAUNCHER" />
+            </intent-filter>
+            <meta-data
+                android:name="android.app.shortcuts"
+                android:resource="@xml/shortcuts" />
+        </activity-alias>
 
         <!-- Standalone surface for a captured crash report. MainActivity routes
              here on a startup crash-loop, so it stays clear of the app's Hilt
diff --git a/app/src/main/java/de/jeanlucmakiola/calendula/data/appname/LauncherNameManager.kt b/app/src/main/java/de/jeanlucmakiola/calendula/data/appname/LauncherNameManager.kt
new file mode 100644
index 0000000..2f51350
--- /dev/null
+++ b/app/src/main/java/de/jeanlucmakiola/calendula/data/appname/LauncherNameManager.kt
@@ -0,0 +1,109 @@
+package de.jeanlucmakiola.calendula.data.appname
+
+import android.content.ComponentName
+import android.content.Context
+import android.content.pm.PackageManager
+import dagger.hilt.android.qualifiers.ApplicationContext
+import javax.inject.Inject
+import javax.inject.Singleton
+
+/** The launcher label the app shows for itself (issue #44). */
+enum class LauncherName { CALENDULA, CALENDAR }
+
+/** The two launcher aliases declared in the manifest. */
+enum class LauncherAlias { DEFAULT, CALENDAR }
+
+/** One component-enable change in a [aliasWritePlan]. */
+data class AliasStateChange(val alias: LauncherAlias, val enabled: Boolean)
+
+/**
+ * Interpret the `CalendarNameAlias` component-enabled state as a [LauncherName].
+ * Only [PackageManager.COMPONENT_ENABLED_STATE_ENABLED] means the "Calendar"
+ * name is active; `DEFAULT` (never toggled) and `DISABLED` both resolve to the
+ * manifest default, "Calendula".
+ */
+fun launcherNameFor(calendarAliasState: Int): LauncherName =
+    if (calendarAliasState == PackageManager.COMPONENT_ENABLED_STATE_ENABLED) {
+        LauncherName.CALENDAR
+    } else {
+        LauncherName.CALENDULA
+    }
+
+/**
+ * The ordered enable/disable steps to switch the launcher name to [target].
+ * Always **enables the target alias first, then disables the other** — the two
+ * `setComponentEnabledSetting` calls are not atomic, and this ordering means the
+ * only transient the launcher can observe is a harmless two-entry state, never a
+ * zero-entry one (which would briefly drop the app from the launcher).
+ */
+fun aliasWritePlan(target: LauncherName): List<AliasStateChange> = when (target) {
+    LauncherName.CALENDAR -> listOf(
+        AliasStateChange(LauncherAlias.CALENDAR, enabled = true),
+        AliasStateChange(LauncherAlias.DEFAULT, enabled = false),
+    )
+    LauncherName.CALENDULA -> listOf(
+        AliasStateChange(LauncherAlias.DEFAULT, enabled = true),
+        AliasStateChange(LauncherAlias.CALENDAR, enabled = false),
+    )
+}
+
+/**
+ * Switches the app's launcher label between "Calendula" and "Calendar" by
+ * enabling/disabling the two `<activity-alias>` components (issue #44). The
+ * component-enabled state is the single source of truth — there is no persisted
+ * preference — so [current] reads it straight from [PackageManager] and the two
+ * always agree.
+ *
+ * The decision logic lives in the pure [launcherNameFor] / [aliasWritePlan]
+ * functions above (JVM-tested); this class is only the thin framework seam.
+ */
+@Singleton
+class LauncherNameManager @Inject constructor(
+    @ApplicationContext private val context: Context,
+) {
+    private val packageManager: PackageManager get() = context.packageManager
+
+    // The class portion is namespace-qualified (suffix-free), the package portion
+    // is the applicationId (which carries the .debug / .releasetest suffix). The
+    // manifest's ".CalendarNameAlias" resolves its class against the namespace, so
+    // the real component is <namespace>.CalendarNameAlias registered under the
+    // suffixed applicationId. Do NOT use ComponentName(context, ".CalendarNameAlias")
+    // — its leading-dot form prepends the applicationId to the class too, producing
+    // "<appId>.CalendarNameAlias" and failing on every debug / releaseTest build.
+    private fun component(alias: LauncherAlias): ComponentName {
+        val simpleName = when (alias) {
+            LauncherAlias.DEFAULT -> "DefaultNameAlias"
+            LauncherAlias.CALENDAR -> "CalendarNameAlias"
+        }
+        return ComponentName(context.packageName, "$NAMESPACE.$simpleName")
+    }
+
+    /** The launcher name currently in effect. */
+    fun current(): LauncherName =
+        launcherNameFor(packageManager.getComponentEnabledSetting(component(LauncherAlias.CALENDAR)))
+
+    /** Switch the launcher name to [name] (no-op cost if already active). */
+    fun set(name: LauncherName) {
+        for (change in aliasWritePlan(name)) {
+            val state = if (change.enabled) {
+                PackageManager.COMPONENT_ENABLED_STATE_ENABLED
+            } else {
+                PackageManager.COMPONENT_ENABLED_STATE_DISABLED
+            }
+            packageManager.setComponentEnabledSetting(
+                component(change.alias),
+                state,
+                PackageManager.DONT_KILL_APP,
+            )
+        }
+    }
+
+    private companion object {
+        /**
+         * The app's namespace (R-class package) — NOT `applicationId`, which
+         * carries the build-type suffix. Kept in sync with `namespace` in
+         * `app/build.gradle.kts`.
+         */
+        const val NAMESPACE = "de.jeanlucmakiola.calendula"
+    }
+}
diff --git a/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsScreen.kt b/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsScreen.kt
index 7339a75..3f4788c 100644
--- a/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsScreen.kt
+++ b/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsScreen.kt
@@ -23,6 +23,8 @@ import androidx.compose.animation.slideInHorizontally
 import androidx.compose.animation.slideOutHorizontally
 import androidx.compose.foundation.Image
 import androidx.compose.foundation.background
+import androidx.compose.foundation.border
+import androidx.compose.foundation.clickable
 import androidx.compose.foundation.layout.Arrangement
 import androidx.compose.foundation.layout.Box
 import androidx.compose.foundation.layout.Column
@@ -75,6 +77,7 @@ import androidx.compose.runtime.setValue
 import androidx.compose.ui.Alignment
 import androidx.compose.ui.Modifier
 import androidx.compose.ui.draw.clip
+import androidx.compose.ui.graphics.Color
 import androidx.compose.ui.graphics.vector.ImageVector
 import androidx.compose.ui.platform.LocalContext
 import androidx.compose.ui.res.colorResource
@@ -93,6 +96,7 @@ import androidx.lifecycle.LifecycleEventObserver
 import androidx.lifecycle.compose.LocalLifecycleOwner
 import androidx.lifecycle.compose.collectAsStateWithLifecycle
 import de.jeanlucmakiola.calendula.R
+import de.jeanlucmakiola.calendula.data.appname.LauncherName
 import de.jeanlucmakiola.calendula.data.contacts.hasContactsPermission
 import de.jeanlucmakiola.calendula.data.prefs.PastEventDisplay
 import de.jeanlucmakiola.floret.reminders.ReminderOverride
@@ -487,8 +491,10 @@ private fun AppearanceScreen(
     var showPastEvents by remember { mutableStateOf(false) }
     var showBrandFont by remember { mutableStateOf(false) }
     var showPlainFont by remember { mutableStateOf(false) }
+    var showAppName by remember { mutableStateOf(false) }
 
     val fonts by viewModel.fontState.collectAsStateWithLifecycle()
+    val launcherName by viewModel.launcherName.collectAsStateWithLifecycle()
     // A picked file that didn't parse as a font: tell the user and keep the old choice.
     val context = LocalContext.current
     val importFailedMessage = stringResource(R.string.settings_font_import_failed)
@@ -679,8 +685,58 @@ private fun AppearanceScreen(
             },
             onClick = { viewModel.setAgendaShowRangeBar(!state.agendaShowRangeBar) },
         )
+
+        Spacer(Modifier.height(16.dp))
+
+        // App name — chooses the launcher label between "Calendula" and "Calendar"
+        // (issue #44). Own group: it's a launcher/system concern, not calendar
+        // formatting. A sub-page chooser (not a switch), matching the app's other
+        // "choose one" settings and leaving room for more names later.
+        GroupedRow(
+            title = stringResource(R.string.settings_app_name),
+            summary = launcherNameLabel(launcherName),
+            position = Position.Alone,
+            onClick = { showAppName = true },
+        )
     }
 
+    if (showAppName) {
+        FullScreenPicker(
+            title = stringResource(R.string.settings_app_name),
+            onDismiss = { showAppName = false },
+            predictiveBack = true,
+        ) {
+            // Show both names as launcher-mark previews so the user sees what
+            // they'd switch to, not just the current state. Tapping applies
+            // immediately and highlights — the picker stays open so the change is
+            // visible; back exits.
+            Text(
+                text = stringResource(R.string.settings_app_name_summary),
+                style = MaterialTheme.typography.bodyMedium,
+                color = MaterialTheme.colorScheme.onSurfaceVariant,
+                textAlign = TextAlign.Center,
+                modifier = Modifier
+                    .fillMaxWidth()
+                    .padding(horizontal = 24.dp),
+            )
+            Spacer(Modifier.height(24.dp))
+            Row(
+                modifier = Modifier
+                    .fillMaxWidth()
+                    .padding(horizontal = 16.dp),
+                horizontalArrangement = Arrangement.spacedBy(16.dp),
+            ) {
+                LauncherName.entries.forEach { option ->
+                    AppNameOptionCard(
+                        name = option,
+                        selected = launcherName == option,
+                        onClick = { viewModel.setLauncherName(option) },
+                        modifier = Modifier.weight(1f),
+                    )
+                }
+            }
+        }
+    }
     if (showTheme) {
         OptionPicker(
             title = stringResource(R.string.settings_theme),
@@ -1704,6 +1760,98 @@ private fun openUrl(context: Context, url: String) {
     runCatching { context.startActivity(intent) }
 }
 
+/** The display name for a launcher-label choice (issue #44). */
+@Composable
+private fun launcherNameLabel(name: LauncherName): String = stringResource(
+    when (name) {
+        LauncherName.CALENDULA -> R.string.app_name
+        LauncherName.CALENDAR -> R.string.app_name_calendar_alias
+    },
+)
+
+/**
+ * One selectable launcher-name preview in the App name picker (issue #44): the
+ * app's launcher mark over the name, framed as a card. The active one carries a
+ * primary border, a tinted container and a check; tapping selects it. The mark
+ * is the same for both — only the label changes — so the card previews exactly
+ * what the home screen will read.
+ */
+@Composable
+private fun AppNameOptionCard(
+    name: LauncherName,
+    selected: Boolean,
+    onClick: () -> Unit,
+    modifier: Modifier = Modifier,
+) {
+    val shape = RoundedCornerShape(24.dp)
+    val borderColor = if (selected) {
+        MaterialTheme.colorScheme.primary
+    } else {
+        MaterialTheme.colorScheme.outlineVariant
+    }
+    val containerColor = if (selected) {
+        MaterialTheme.colorScheme.primaryContainer.copy(alpha = 0.4f)
+    } else {
+        MaterialTheme.colorScheme.surfaceContainerHigh
+    }
+    Column(
+        modifier = modifier
+            .clip(shape)
+            .background(containerColor)
+            .border(width = if (selected) 2.dp else 1.dp, color = borderColor, shape = shape)
+            .clickable(onClick = onClick)
+            .padding(vertical = 20.dp, horizontal = 16.dp),
+        horizontalAlignment = Alignment.CenterHorizontally,
+        verticalArrangement = Arrangement.spacedBy(12.dp),
+    ) {
+        // The adaptive launcher mark, reconstructed as a squircle (as in the
+        // onboarding BrandHero) so it renders identically everywhere.
+        Box(
+            modifier = Modifier
+                .size(64.dp)
+                .clip(RoundedCornerShape(18.dp))
+                .background(colorResource(R.color.ic_launcher_background)),
+        ) {
+            Image(
+                painter = painterResource(R.drawable.ic_launcher_foreground),
+                contentDescription = null,
+                modifier = Modifier.fillMaxSize(),
+            )
+        }
+        Text(
+            text = launcherNameLabel(name),
+            style = MaterialTheme.typography.titleMedium,
+            color = MaterialTheme.colorScheme.onSurface,
+            textAlign = TextAlign.Center,
+            maxLines = 1,
+        )
+        // Selection indicator: a filled check when active, an empty ring otherwise.
+        Box(
+            modifier = Modifier
+                .size(24.dp)
+                .clip(CircleShape)
+                .background(if (selected) MaterialTheme.colorScheme.primary else Color.Transparent)
+                .then(
+                    if (selected) {
+                        Modifier
+                    } else {
+                        Modifier.border(1.dp, MaterialTheme.colorScheme.outlineVariant, CircleShape)
+                    },
+                ),
+            contentAlignment = Alignment.Center,
+        ) {
+            if (selected) {
+                Icon(
+                    imageVector = Icons.Filled.Check,
+                    contentDescription = null,
+                    tint = MaterialTheme.colorScheme.onPrimary,
+                    modifier = Modifier.size(16.dp),
+                )
+            }
+        }
+    }
+}
+
 @Composable
 private fun themeLabel(mode: ThemeMode): String = stringResource(
     when (mode) {
diff --git a/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsViewModel.kt b/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsViewModel.kt
index 96727c9..8b6c58e 100644
--- a/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsViewModel.kt
+++ b/app/src/main/java/de/jeanlucmakiola/calendula/ui/settings/SettingsViewModel.kt
@@ -10,6 +10,8 @@ import androidx.lifecycle.ViewModel
 import androidx.lifecycle.viewModelScope
 import dagger.hilt.android.lifecycle.HiltViewModel
 import dagger.hilt.android.qualifiers.ApplicationContext
+import de.jeanlucmakiola.calendula.data.appname.LauncherName
+import de.jeanlucmakiola.calendula.data.appname.LauncherNameManager
 import de.jeanlucmakiola.calendula.data.calendar.CalendarRepository
 import de.jeanlucmakiola.calendula.data.contacts.SpecialDatesCalendarSpec
 import de.jeanlucmakiola.calendula.data.contacts.SpecialDatesScheduler
@@ -43,7 +45,9 @@ import de.jeanlucmakiola.calendula.widget.month.MonthWidget
 import kotlinx.coroutines.CoroutineDispatcher
 import kotlinx.coroutines.flow.Flow
 import kotlinx.coroutines.flow.MutableSharedFlow
+import kotlinx.coroutines.flow.MutableStateFlow
 import kotlinx.coroutines.flow.SharedFlow
+import kotlinx.coroutines.flow.asStateFlow
 import kotlinx.coroutines.flow.SharingStarted
 import kotlinx.coroutines.flow.StateFlow
 import kotlinx.coroutines.flow.catch
@@ -62,6 +66,7 @@ class SettingsViewModel @Inject constructor(
     repository: CalendarRepository,
     private val specialDatesEngine: SpecialDatesSyncEngine,
     specialDatesSpec: SpecialDatesCalendarSpec,
+    private val launcherNameManager: LauncherNameManager,
     @IoDispatcher private val io: CoroutineDispatcher,
     @ApplicationContext private val appContext: Context,
 ) : ViewModel() {
@@ -202,6 +207,16 @@ class SettingsViewModel @Inject constructor(
         initialValue = AppFontSettings(),
     )
 
+    /**
+     * The launcher-label choice (issue #44). Backed by the manifest aliases'
+     * component-enabled state rather than a stored preference, so it's read
+     * imperatively via [LauncherNameManager] and held here in its own flow — the
+     * main settings combine is already at its arity limit and this isn't a
+     * DataStore flow anyway.
+     */
+    private val _launcherName = MutableStateFlow(launcherNameManager.current())
+    val launcherName: StateFlow<LauncherName> = _launcherName.asStateFlow()
+
     // Emitted when a picked font file couldn't be read as a font; the screen
     // surfaces it and the previous selection stays put.
     private val _fontImportFailed = MutableSharedFlow<Unit>(extraBufferCapacity = 1)
@@ -469,6 +484,13 @@ class SettingsViewModel @Inject constructor(
         viewModelScope.launch { prefs.setTodayButtonInToolbar(enabled) }
     }
 
+    /** Switch the launcher label between "Calendula" and "Calendar" (issue #44). */
+    fun setLauncherName(name: LauncherName) {
+        launcherNameManager.set(name)
+        // Re-read so the UI reflects the actual component state, not an assumption.
+        _launcherName.value = launcherNameManager.current()
+    }
+
     fun setPastEventDisplay(mode: PastEventDisplay) {
         viewModelScope.launch {
             prefs.setPastEventDisplay(mode)
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 136c4e9..2b8019e 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -1,6 +1,10 @@
 <resources>
     <string name="app_name">Calendula</string>
     <string name="app_tagline">A modern calendar.</string>
+    <!-- Alternative launcher label offered by the "App name" setting (issue #44).
+         translatable="false": this string becomes a launcher component's label, so
+         it must never be changed by an unreviewed community translation. -->
+    <string name="app_name_calendar_alias" translatable="false">Calendar</string>
 
     <!-- Loading / Failure / Success generic strings (used across screens) -->
     <string name="state_loading">Loading…</string>
@@ -329,6 +333,8 @@
     <string name="settings_week_numbers_summary">Show calendar-week numbers in month view</string>
     <string name="settings_today_toolbar">Today button in toolbar</string>
     <string name="settings_today_toolbar_summary">Show a jump-to-today button in the toolbar instead of a floating button</string>
+    <string name="settings_app_name">App name</string>
+    <string name="settings_app_name_summary">Show Calendula as “Calendar” in your launcher. Only the launcher name changes; the icon may move to a new spot after switching.</string>
     <string name="settings_time_format">Time format</string>
     <string name="settings_time_format_auto">Automatic</string>
     <string name="settings_time_format_12h">12-hour (2:00 PM)</string>
diff --git a/app/src/test/java/de/jeanlucmakiola/calendula/data/appname/LauncherNameManagerTest.kt b/app/src/test/java/de/jeanlucmakiola/calendula/data/appname/LauncherNameManagerTest.kt
new file mode 100644
index 0000000..c806dce
--- /dev/null
+++ b/app/src/test/java/de/jeanlucmakiola/calendula/data/appname/LauncherNameManagerTest.kt
@@ -0,0 +1,51 @@
+package de.jeanlucmakiola.calendula.data.appname
+
+import android.content.pm.PackageManager
+import com.google.common.truth.Truth.assertThat
+import org.junit.jupiter.api.Test
+
+/**
+ * Pure decision logic behind the app-name toggle (issue #44). The framework seam
+ * ([LauncherNameManager.set]/[current], which call `PackageManager`) is covered
+ * on-device; these tests pin the read interpretation and the write ordering.
+ */
+class LauncherNameManagerTest {
+
+    @Test
+    fun `enabled calendar alias reads as CALENDAR`() {
+        assertThat(launcherNameFor(PackageManager.COMPONENT_ENABLED_STATE_ENABLED))
+            .isEqualTo(LauncherName.CALENDAR)
+    }
+
+    @Test
+    fun `default and disabled calendar alias read as CALENDULA`() {
+        assertThat(launcherNameFor(PackageManager.COMPONENT_ENABLED_STATE_DEFAULT))
+            .isEqualTo(LauncherName.CALENDULA)
+        assertThat(launcherNameFor(PackageManager.COMPONENT_ENABLED_STATE_DISABLED))
+            .isEqualTo(LauncherName.CALENDULA)
+    }
+
+    @Test
+    fun `write plan enables the target alias before disabling the other`() {
+        val toCalendar = aliasWritePlan(LauncherName.CALENDAR)
+        assertThat(toCalendar).containsExactly(
+            AliasStateChange(LauncherAlias.CALENDAR, enabled = true),
+            AliasStateChange(LauncherAlias.DEFAULT, enabled = false),
+        ).inOrder()
+
+        val toCalendula = aliasWritePlan(LauncherName.CALENDULA)
+        assertThat(toCalendula).containsExactly(
+            AliasStateChange(LauncherAlias.DEFAULT, enabled = true),
+            AliasStateChange(LauncherAlias.CALENDAR, enabled = false),
+        ).inOrder()
+    }
+
+    @Test
+    fun `write plan never disables both aliases in the same step`() {
+        // The first step is always an enable, so the launcher can never observe a
+        // zero-entry transient regardless of switch direction.
+        for (target in LauncherName.entries) {
+            assertThat(aliasWritePlan(target).first().enabled).isTrue()
+        }
+    }
+}
diff --git a/fastlane/metadata/android/en-US/changelogs/21600.txt b/fastlane/metadata/android/en-US/changelogs/21600.txt
index 2cf7d30..b96a9c1 100644
--- a/fastlane/metadata/android/en-US/changelogs/21600.txt
+++ b/fastlane/metadata/android/en-US/changelogs/21600.txt
@@ -11,6 +11,11 @@
   setting (Settings → Appearance, off by default) swaps the floating corner
   button for a permanent today icon in the top bar — always there, matching the
   familiar calendar-app pattern. Leave it off to keep the floating button ([#60]).
+- Show the app as "Calendar" in your launcher. A new App name setting
+  (Settings → Appearance) switches the launcher label from "Calendula" to the
+  generic "Calendar" for anyone who prefers it — handy on launchers that can't
+  rename apps themselves. Only the launcher name changes; your home-screen icon
+  may move to a new spot after switching ([#44]).
 
 ### Changed
 - Dates in the Month, Week and Day title bars now follow your language and