diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 18e455e..4f69466 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -77,11 +77,39 @@
             android:exported="true"
             android:launchMode="singleTop"
             android:windowSoftInputMode="adjustResize">
+            <!-- The MAIN/LAUNCHER entry lives on the two <activity-alias>
+                 below, so the launcher icon can be switched at runtime. -->
+        </activity>
+
+        <!-- The launcher entry, once per icon: exactly one alias is enabled at a
+             time, toggled from Settings → Appearance → App icon
+             (LauncherIconManager). The bloom is the manifest default. -->
+        <activity-alias
+            android:name=".BloomIconAlias"
+            android:enabled="true"
+            android:exported="true"
+            android:icon="@mipmap/ic_launcher"
+            android:label="@string/app_name"
+            android:roundIcon="@mipmap/ic_launcher_round"
+            android:targetActivity=".MainActivity">
             <intent-filter>
                 <action android:name="android.intent.action.MAIN" />
                 <category android:name="android.intent.category.LAUNCHER" />
             </intent-filter>
-        </activity>
+        </activity-alias>
+        <activity-alias
+            android:name=".PlainIconAlias"
+            android:enabled="false"
+            android:exported="true"
+            android:icon="@mipmap/ic_launcher_plain"
+            android:label="@string/app_name"
+            android:roundIcon="@mipmap/ic_launcher_plain_round"
+            android:targetActivity=".MainActivity">
+            <intent-filter>
+                <action android:name="android.intent.action.MAIN" />
+                <category android:name="android.intent.category.LAUNCHER" />
+            </intent-filter>
+        </activity-alias>
 
         <!-- The one exported door for android.provider.AlarmClock: every other
              app on the device drives Clockula through it. Guarded by the
diff --git a/app/src/main/java/de/jeanlucmakiola/clockula/ClockulaApp.kt b/app/src/main/java/de/jeanlucmakiola/clockula/ClockulaApp.kt
index 4b7e227..3a6c66e 100644
--- a/app/src/main/java/de/jeanlucmakiola/clockula/ClockulaApp.kt
+++ b/app/src/main/java/de/jeanlucmakiola/clockula/ClockulaApp.kt
@@ -52,7 +52,7 @@ class ClockulaApp : Application() {
         CrashReporter.install(
             this,
             CrashConfig(
-                appLabel = getString(R.string.app_name),
+                appLabel = getString(R.string.app_brand_name),
                 newIssueUrl = getString(R.string.report_issue_url),
                 chooseIssueUrl = getString(R.string.report_issue_url),
             ),
diff --git a/app/src/main/java/de/jeanlucmakiola/clockula/data/appicon/LauncherIconManager.kt b/app/src/main/java/de/jeanlucmakiola/clockula/data/appicon/LauncherIconManager.kt
new file mode 100644
index 0000000..48d1666
--- /dev/null
+++ b/app/src/main/java/de/jeanlucmakiola/clockula/data/appicon/LauncherIconManager.kt
@@ -0,0 +1,99 @@
+package de.jeanlucmakiola.clockula.data.appicon
+
+import android.content.ComponentName
+import android.content.Context
+import android.content.pm.PackageManager
+import dagger.hilt.android.qualifiers.ApplicationContext
+import javax.inject.Inject
+import javax.inject.Singleton
+
+/** The launcher icon the app shows for itself. */
+enum class LauncherIcon { BLOOM, PLAIN }
+
+/** One component-enable change in an [iconWritePlan]. */
+data class IconAliasChange(val icon: LauncherIcon, val enabled: Boolean)
+
+/**
+ * Interpret the `PlainIconAlias` component-enabled state as a [LauncherIcon].
+ * Only [PackageManager.COMPONENT_ENABLED_STATE_ENABLED] means the plain icon is
+ * active; `DEFAULT` (never switched) and `DISABLED` both resolve to the
+ * manifest default, the bloom.
+ */
+fun launcherIconFor(plainAliasState: Int): LauncherIcon =
+    if (plainAliasState == PackageManager.COMPONENT_ENABLED_STATE_ENABLED) {
+        LauncherIcon.PLAIN
+    } else {
+        LauncherIcon.BLOOM
+    }
+
+/**
+ * The ordered enable/disable steps to switch the launcher icon to [target].
+ * Always **enables the target alias first, then disables the other**: the two
+ * `setComponentEnabledSetting` calls are not atomic, and this order means the
+ * only transient a launcher can observe is a harmless two-entry state, never a
+ * zero-entry one that would briefly drop the app from the launcher.
+ */
+fun iconWritePlan(target: LauncherIcon): List<IconAliasChange> =
+    listOf(IconAliasChange(target, enabled = true)) +
+        LauncherIcon.entries.filter { it != target }.map { IconAliasChange(it, enabled = false) }
+
+/**
+ * Switches the launcher icon between the bloom mark and a plain clock, as
+ * Calendula does for its launcher name. The seam keeps the settings
+ * ViewModel JVM-testable; [SystemLauncherIconManager] is the real one.
+ */
+interface LauncherIconManager {
+    /** The launcher icon currently in effect. Blocking: a binder round-trip. */
+    fun current(): LauncherIcon
+
+    /** Switch the launcher icon to [icon] (cheap if already active). Blocking. */
+    fun set(icon: LauncherIcon)
+}
+
+/**
+ * Enables/disables the two `<activity-alias>` launcher entries. The
+ * component-enabled state is the single source of truth — there is no
+ * persisted preference — so [current] reads it straight from [PackageManager]
+ * and the two always agree.
+ *
+ * The decision logic lives in the pure [launcherIconFor] / [iconWritePlan]
+ * above (JVM-tested); this class is only the thin framework seam.
+ */
+@Singleton
+class SystemLauncherIconManager @Inject constructor(
+    @param:ApplicationContext private val context: Context,
+) : LauncherIconManager {
+    private val packageManager: PackageManager get() = context.packageManager
+
+    // The package is the applicationId (carrying the .debug / .releasetest
+    // suffix), the class the namespace: the manifest's ".PlainIconAlias"
+    // resolves against the namespace. ComponentName(context, ".PlainIconAlias")
+    // would prepend the applicationId to the class too and fail on every
+    // suffixed build.
+    private fun component(icon: LauncherIcon): ComponentName {
+        val simpleName = when (icon) {
+            LauncherIcon.BLOOM -> "BloomIconAlias"
+            LauncherIcon.PLAIN -> "PlainIconAlias"
+        }
+        return ComponentName(context.packageName, "$NAMESPACE.$simpleName")
+    }
+
+    override fun current(): LauncherIcon =
+        launcherIconFor(packageManager.getComponentEnabledSetting(component(LauncherIcon.PLAIN)))
+
+    override fun set(icon: LauncherIcon) {
+        for (change in iconWritePlan(icon)) {
+            val state = if (change.enabled) {
+                PackageManager.COMPONENT_ENABLED_STATE_ENABLED
+            } else {
+                PackageManager.COMPONENT_ENABLED_STATE_DISABLED
+            }
+            packageManager.setComponentEnabledSetting(component(change.icon), state, PackageManager.DONT_KILL_APP)
+        }
+    }
+
+    private companion object {
+        /** The app's namespace, not its applicationId. Kept in sync with `app/build.gradle.kts`. */
+        const val NAMESPACE = "de.jeanlucmakiola.clockula"
+    }
+}
diff --git a/app/src/main/java/de/jeanlucmakiola/clockula/data/di/AppIconModule.kt b/app/src/main/java/de/jeanlucmakiola/clockula/data/di/AppIconModule.kt
new file mode 100644
index 0000000..3bcef17
--- /dev/null
+++ b/app/src/main/java/de/jeanlucmakiola/clockula/data/di/AppIconModule.kt
@@ -0,0 +1,19 @@
+package de.jeanlucmakiola.clockula.data.di
+
+import dagger.Binds
+import dagger.Module
+import dagger.hilt.InstallIn
+import dagger.hilt.components.SingletonComponent
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIconManager
+import de.jeanlucmakiola.clockula.data.appicon.SystemLauncherIconManager
+import javax.inject.Singleton
+
+/** The launcher-icon switch behind Settings → Appearance → App icon. */
+@Module
+@InstallIn(SingletonComponent::class)
+abstract class AppIconModule {
+
+    @Binds
+    @Singleton
+    abstract fun bindLauncherIconManager(impl: SystemLauncherIconManager): LauncherIconManager
+}
diff --git a/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/AppearanceScreen.kt b/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/AppearanceScreen.kt
index 87e601c..211b093 100644
--- a/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/AppearanceScreen.kt
+++ b/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/AppearanceScreen.kt
@@ -1,21 +1,53 @@
 package de.jeanlucmakiola.clockula.ui.settings
 
 import android.os.Build
+import androidx.compose.foundation.Image
+import androidx.compose.foundation.background
+import androidx.compose.foundation.border
+import androidx.compose.foundation.layout.Arrangement
+import androidx.compose.foundation.layout.Box
+import androidx.compose.foundation.layout.Column
+import androidx.compose.foundation.layout.Row
+import androidx.compose.foundation.layout.Spacer
+import androidx.compose.foundation.layout.fillMaxWidth
+import androidx.compose.foundation.layout.height
+import androidx.compose.foundation.layout.padding
+import androidx.compose.foundation.layout.requiredSize
+import androidx.compose.foundation.layout.size
+import androidx.compose.foundation.selection.selectable
+import androidx.compose.foundation.shape.CircleShape
+import androidx.compose.foundation.shape.RoundedCornerShape
+import androidx.compose.material.icons.Icons
+import androidx.compose.material.icons.rounded.Check
+import androidx.compose.material3.Icon
+import androidx.compose.material3.MaterialTheme
 import androidx.compose.material3.Switch
+import androidx.compose.material3.Text
 import androidx.compose.runtime.Composable
 import androidx.compose.runtime.getValue
 import androidx.compose.runtime.mutableStateOf
 import androidx.compose.runtime.saveable.rememberSaveable
 import androidx.compose.runtime.setValue
+import androidx.compose.ui.Alignment
+import androidx.compose.ui.Modifier
+import androidx.compose.ui.draw.clip
+import androidx.compose.ui.res.colorResource
+import androidx.compose.ui.res.painterResource
 import androidx.compose.ui.res.stringResource
+import androidx.compose.ui.semantics.Role
+import androidx.compose.ui.text.style.TextAlign
+import androidx.compose.ui.unit.dp
+import androidx.lifecycle.compose.collectAsStateWithLifecycle
 import de.jeanlucmakiola.clockula.R
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIcon
 import de.jeanlucmakiola.floret.components.CollapsingScaffold
+import de.jeanlucmakiola.floret.components.FullScreenPicker
 import de.jeanlucmakiola.floret.components.GroupedRow
 import de.jeanlucmakiola.floret.components.OptionPicker
 import de.jeanlucmakiola.floret.components.Position
 import de.jeanlucmakiola.floret.prefs.ThemeMode
 
-/** How the app looks: the theme and wallpaper colours. */
+/** How the app looks: the theme, wallpaper colours and launcher icon. */
 @Composable
 internal fun AppearanceScreen(
     state: SettingsUiState.Loaded,
@@ -24,6 +56,8 @@ internal fun AppearanceScreen(
 ) {
     val dynamicColorAvailable = Build.VERSION.SDK_INT >= Build.VERSION_CODES.S
     var showTheme by rememberSaveable { mutableStateOf(false) }
+    var showAppIcon by rememberSaveable { mutableStateOf(false) }
+    val launcherIcon by viewModel.launcherIcon.collectAsStateWithLifecycle()
 
     CollapsingScaffold(title = stringResource(R.string.settings_section_appearance), onBack = onBack) {
         GroupedRow(
@@ -53,6 +87,51 @@ internal fun AppearanceScreen(
                 null
             },
         )
+
+        // A launcher concern rather than in-app styling, so its own group.
+        Spacer(Modifier.height(16.dp))
+        GroupedRow(
+            title = stringResource(R.string.settings_app_icon),
+            summary = launcherIconLabel(launcherIcon),
+            position = Position.Alone,
+            onClick = { showAppIcon = true },
+        )
+    }
+
+    if (showAppIcon) {
+        // Both icons shown as previews; a tap applies at once and the picker
+        // stays open so the choice stays visible (FullScreenPicker's third rung).
+        FullScreenPicker(
+            title = stringResource(R.string.settings_app_icon),
+            onDismiss = { showAppIcon = false },
+            predictiveBack = true,
+        ) {
+            Text(
+                text = stringResource(R.string.settings_app_icon_hint),
+                style = MaterialTheme.typography.bodyMedium,
+                color = MaterialTheme.colorScheme.onSurfaceVariant,
+                textAlign = TextAlign.Center,
+                modifier = Modifier
+                    .fillMaxWidth()
+                    .padding(horizontal = 24.dp),
+            )
+            Spacer(Modifier.height(24.dp))
+            Row(
+                modifier = Modifier
+                    .fillMaxWidth()
+                    .padding(horizontal = 16.dp),
+                horizontalArrangement = Arrangement.spacedBy(16.dp),
+            ) {
+                LauncherIcon.entries.forEach { option ->
+                    AppIconOptionCard(
+                        icon = option,
+                        selected = launcherIcon == option,
+                        onClick = { viewModel.onLauncherIconSelected(option) },
+                        modifier = Modifier.weight(1f),
+                    )
+                }
+            }
+        }
     }
 
     if (showTheme) {
@@ -75,3 +154,91 @@ private fun themeModeLabel(mode: ThemeMode): String = stringResource(
         ThemeMode.DARK -> R.string.settings_theme_dark
     },
 )
+
+@Composable
+private fun launcherIconLabel(icon: LauncherIcon): String = stringResource(
+    when (icon) {
+        LauncherIcon.BLOOM -> R.string.settings_app_icon_bloom
+        LauncherIcon.PLAIN -> R.string.settings_app_icon_plain
+    },
+)
+
+/** One selectable launcher-icon preview: the icon over its name, framed as a card. */
+@Composable
+private fun AppIconOptionCard(
+    icon: LauncherIcon,
+    selected: Boolean,
+    onClick: () -> Unit,
+    modifier: Modifier = Modifier,
+) {
+    val scheme = MaterialTheme.colorScheme
+    val shape = RoundedCornerShape(24.dp)
+    Column(
+        modifier = modifier
+            .clip(shape)
+            .background(if (selected) scheme.primaryContainer.copy(alpha = 0.4f) else scheme.surfaceContainerHigh)
+            .border(
+                width = if (selected) 2.dp else 1.dp,
+                color = if (selected) scheme.primary else scheme.outlineVariant,
+                shape = shape,
+            )
+            .selectable(selected = selected, role = Role.RadioButton, onClick = onClick)
+            .padding(vertical = 20.dp, horizontal = 16.dp),
+        horizontalAlignment = Alignment.CenterHorizontally,
+        verticalArrangement = Arrangement.spacedBy(12.dp),
+    ) {
+        // The adaptive icon rebuilt as a squircle, the way AppLogo draws it.
+        Box(
+            modifier = Modifier
+                .size(ICON_PREVIEW_SIZE)
+                .clip(RoundedCornerShape(18.dp))
+                .background(colorResource(R.color.ic_launcher_background)),
+            contentAlignment = Alignment.Center,
+        ) {
+            Image(
+                painter = painterResource(
+                    when (icon) {
+                        LauncherIcon.BLOOM -> R.drawable.ic_launcher_foreground
+                        LauncherIcon.PLAIN -> R.drawable.ic_launcher_foreground_plain
+                    },
+                ),
+                contentDescription = null,
+                modifier = Modifier.requiredSize(ICON_PREVIEW_SIZE * ICON_PREVIEW_OVERSCAN),
+            )
+        }
+        Text(
+            text = launcherIconLabel(icon),
+            style = MaterialTheme.typography.titleMedium,
+            color = scheme.onSurface,
+            textAlign = TextAlign.Center,
+            maxLines = 1,
+        )
+        Box(
+            modifier = Modifier
+                .size(24.dp)
+                .clip(CircleShape)
+                .then(
+                    if (selected) {
+                        Modifier.background(scheme.primary)
+                    } else {
+                        Modifier.border(1.dp, scheme.outlineVariant, CircleShape)
+                    },
+                ),
+            contentAlignment = Alignment.Center,
+        ) {
+            if (selected) {
+                Icon(
+                    imageVector = Icons.Rounded.Check,
+                    contentDescription = null,
+                    tint = scheme.onPrimary,
+                    modifier = Modifier.size(16.dp),
+                )
+            }
+        }
+    }
+}
+
+private val ICON_PREVIEW_SIZE = 64.dp
+
+/** As AppLogo's overscan: the foreground's safe margin would leave the mark small at 1:1. */
+private const val ICON_PREVIEW_OVERSCAN = 1.5f
diff --git a/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsScreen.kt b/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsScreen.kt
index c56b53b..c3900f2 100644
--- a/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsScreen.kt
+++ b/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsScreen.kt
@@ -278,7 +278,7 @@ private fun AboutCard() {
     // own logo and author. Support is the [SupportRow] joined below.
     AboutCard(
         logo = { AppLogo() },
-        appName = stringResource(R.string.app_name),
+        appName = stringResource(R.string.app_brand_name),
         author = stringResource(R.string.settings_about_author),
         primaryLinks = emptyList(),
         position = Position.Top,
diff --git a/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModel.kt b/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModel.kt
index 3bb8a60..aeed719 100644
--- a/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModel.kt
+++ b/app/src/main/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModel.kt
@@ -4,6 +4,8 @@ import androidx.lifecycle.ViewModel
 import androidx.lifecycle.viewModelScope
 import dagger.hilt.android.lifecycle.HiltViewModel
 import de.jeanlucmakiola.clockula.alarm.DeviceStateReader
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIcon
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIconManager
 import de.jeanlucmakiola.clockula.data.prefs.SettingsPrefs
 import de.jeanlucmakiola.clockula.data.ringtones.RingtoneCatalog
 import de.jeanlucmakiola.clockula.data.ringtones.RingtonePreviewer
@@ -18,7 +20,9 @@ import de.jeanlucmakiola.clockula.ui.common.RingtonePickerUiState
 import de.jeanlucmakiola.clockula.ui.worldclock.WorldClockSource
 import de.jeanlucmakiola.clockula.ui.worldclock.ZonePickerMode
 import de.jeanlucmakiola.clockula.ui.worldclock.ZonePickerUiState
+import de.jeanlucmakiola.floret.di.IoDispatcher
 import de.jeanlucmakiola.floret.prefs.ThemeMode
+import kotlinx.coroutines.CoroutineDispatcher
 import kotlinx.coroutines.ExperimentalCoroutinesApi
 import kotlinx.coroutines.flow.MutableStateFlow
 import kotlinx.coroutines.flow.SharingStarted
@@ -29,6 +33,7 @@ import kotlinx.coroutines.flow.flatMapLatest
 import kotlinx.coroutines.flow.flowOf
 import kotlinx.coroutines.flow.stateIn
 import kotlinx.coroutines.launch
+import kotlinx.coroutines.withContext
 import kotlin.time.Duration
 import javax.inject.Inject
 
@@ -48,6 +53,8 @@ class SettingsViewModel @Inject internal constructor(
     private val preview: RingtonePreviewer,
     private val worldClocks: WorldClockSource,
     private val deviceState: DeviceStateReader,
+    private val launcherIcons: LauncherIconManager,
+    @param:IoDispatcher private val io: CoroutineDispatcher,
 ) : ViewModel() {
 
     /**
@@ -65,11 +72,22 @@ class SettingsViewModel @Inject internal constructor(
         SettingsUiState.Loaded(appearance, defaults, problemCount)
     }.stateIn(viewModelScope, SharingStarted.WhileSubscribed(SUBSCRIPTION_GRACE_MS), SettingsUiState.Loading)
 
+    /**
+     * The launcher icon, backed by the manifest aliases' component-enabled
+     * state rather than a preference. Seeded with the manifest default and
+     * corrected off the main thread — each read is a binder round-trip.
+     */
+    private val _launcherIcon = MutableStateFlow(LauncherIcon.BLOOM)
+    internal val launcherIcon: StateFlow<LauncherIcon> = _launcherIcon.asStateFlow()
+
     init {
         viewModelScope.launch {
             val results = SelfCheck.evaluate(deviceState.read())
             selfCheckProblemCount.value = results.count { it.status == CheckStatus.PROBLEM }
         }
+        viewModelScope.launch {
+            _launcherIcon.value = withContext(io) { launcherIcons.current() }
+        }
     }
 
     private val _ringtonePicker = MutableStateFlow<Pair<DefaultRingtoneKind, RingtonePickerUiState>?>(null)
@@ -96,6 +114,17 @@ class SettingsViewModel @Inject internal constructor(
 
     fun onDynamicColorChanged(enabled: Boolean) = viewModelScope.launch { settings.setDynamicColor(enabled) }
 
+    /** The card highlights at once, then settles on what the component state reports. */
+    internal fun onLauncherIconSelected(icon: LauncherIcon) {
+        _launcherIcon.value = icon
+        viewModelScope.launch {
+            _launcherIcon.value = withContext(io) {
+                launcherIcons.set(icon)
+                launcherIcons.current()
+            }
+        }
+    }
+
     fun onVibrateChanged(value: Boolean) = viewModelScope.launch { settings.setVibrate(value) }
 
     fun onSnoozeMinutesChanged(value: Int) = viewModelScope.launch { settings.setSnoozeMinutes(value) }
diff --git a/app/src/main/res/drawable/ic_launcher_foreground_plain.xml b/app/src/main/res/drawable/ic_launcher_foreground_plain.xml
new file mode 100644
index 0000000..ee81fd4
--- /dev/null
+++ b/app/src/main/res/drawable/ic_launcher_foreground_plain.xml
@@ -0,0 +1,44 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!--
+    The plain launcher icon foreground, offered next to the bloom mark in
+    Settings → Appearance → App icon (LauncherIconManager).
+
+    The bloom icon's dial and hands with the badge left off: the dial closes
+    into a full circle and is re-centred on the canvas, so the face sits in
+    the middle of the adaptive-icon safe zone rather than up-left of it. Same
+    off-white strokes over the same sage background, and it fills the
+    <monochrome> slot for themed-icon launchers too.
+-->
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="108dp"
+    android:height="108dp"
+    android:viewportWidth="512"
+    android:viewportHeight="512">
+    <group
+        android:pivotX="256"
+        android:pivotY="256"
+        android:scaleX="0.66"
+        android:scaleY="0.66">
+        <!-- Dial -->
+        <path
+            android:strokeColor="#FFFAF6F0"
+            android:strokeWidth="20"
+            android:strokeLineCap="round"
+            android:strokeLineJoin="round"
+            android:pathData="M366 256 A110 110 0 1 0 146 256 A110 110 0 1 0 366 256" />
+        <!-- Minute hand, straight up -->
+        <path
+            android:strokeColor="#FFFAF6F0"
+            android:strokeWidth="20"
+            android:strokeLineCap="round"
+            android:strokeLineJoin="round"
+            android:pathData="M256 256 L256 166" />
+        <!-- Hour hand -->
+        <path
+            android:strokeColor="#FFFAF6F0"
+            android:strokeWidth="20"
+            android:strokeLineCap="round"
+            android:strokeLineJoin="round"
+            android:pathData="M256 256 L316 256" />
+    </group>
+</vector>
diff --git a/app/src/main/res/mipmap-anydpi-v26/ic_launcher_plain.xml b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_plain.xml
new file mode 100644
index 0000000..1332d58
--- /dev/null
+++ b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_plain.xml
@@ -0,0 +1,6 @@
+<?xml version="1.0" encoding="utf-8"?>
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@drawable/ic_launcher_background" />
+    <foreground android:drawable="@drawable/ic_launcher_foreground_plain" />
+    <monochrome android:drawable="@drawable/ic_launcher_foreground_plain" />
+</adaptive-icon>
diff --git a/app/src/main/res/mipmap-anydpi-v26/ic_launcher_plain_round.xml b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_plain_round.xml
new file mode 100644
index 0000000..1332d58
--- /dev/null
+++ b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_plain_round.xml
@@ -0,0 +1,6 @@
+<?xml version="1.0" encoding="utf-8"?>
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@drawable/ic_launcher_background" />
+    <foreground android:drawable="@drawable/ic_launcher_foreground_plain" />
+    <monochrome android:drawable="@drawable/ic_launcher_foreground_plain" />
+</adaptive-icon>
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 5ef81df..a1fde1f 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -1,5 +1,8 @@
 <resources>
-    <string name="app_name">Clockula</string>
+    <!-- The launcher and system label: a plain, translatable "Clock". The
+         brand name below stays Clockula in every language. -->
+    <string name="app_name">Clock</string>
+    <string name="app_brand_name" translatable="false">Clockula</string>
     <string name="app_tagline">A modern Material 3 Expressive clock app.\nComing into bloom.</string>
 
     <!-- Alarms (M3): the notification channels and the ring actions -->
@@ -272,7 +275,7 @@
     <string name="settings_group_app">App</string>
     <string name="settings_group_about">About</string>
     <string name="settings_section_appearance">Appearance</string>
-    <string name="settings_appearance_subtitle">Theme and colour</string>
+    <string name="settings_appearance_subtitle">Theme, colour and app icon</string>
     <string name="settings_theme">Theme</string>
     <string name="settings_theme_system">Follow system</string>
     <string name="settings_theme_light">Light</string>
@@ -280,6 +283,10 @@
     <string name="settings_dynamic_color">Dynamic colour</string>
     <string name="settings_dynamic_color_hint">Use colours from your wallpaper</string>
     <string name="settings_dynamic_color_unavailable">Needs Android 12 or newer</string>
+    <string name="settings_app_icon">App icon</string>
+    <string name="settings_app_icon_hint">The icon your launcher shows. After switching, the icon may move to a new spot on your home screen.</string>
+    <string name="settings_app_icon_bloom">Bloom</string>
+    <string name="settings_app_icon_plain">Plain</string>
     <string name="settings_language">Language</string>
     <string name="settings_language_auto">Follow system</string>
     <string name="settings_section_alarms">Alarms</string>
diff --git a/app/src/test/java/de/jeanlucmakiola/clockula/ManifestRulesTest.kt b/app/src/test/java/de/jeanlucmakiola/clockula/ManifestRulesTest.kt
index be01a62..8e7eaa0 100644
--- a/app/src/test/java/de/jeanlucmakiola/clockula/ManifestRulesTest.kt
+++ b/app/src/test/java/de/jeanlucmakiola/clockula/ManifestRulesTest.kt
@@ -31,7 +31,7 @@ class ManifestRulesTest {
     }
 
     @Test
-    fun `exactly the launcher, the door, the four widget configurators and the six widget receivers are exported`() {
+    fun `exactly the launcher and its two icon aliases, the door, the four widget configurators and the six widget receivers are exported`() {
         val exported = Regex("<(activity|service|receiver|provider)\\b[\\s\\S]*?(?:/>|</\\1>)")
             .findAll(text)
             .map { it.value }
@@ -49,6 +49,8 @@ class ManifestRulesTest {
         // widget configurators answer only APPWIDGET_CONFIGURE` below.
         assertThat(exported).containsExactly(
             ".MainActivity",
+            ".BloomIconAlias",
+            ".PlainIconAlias",
             ".interop.AlarmClockActivity",
             ".ui.widget.config.ClockWidgetConfigActivity",
             ".ui.widget.config.AnalogClockConfigActivity",
@@ -99,6 +101,27 @@ class ManifestRulesTest {
         assertThat(activityBlock(".MainActivity")).doesNotContain("android:permission")
     }
 
+    /**
+     * The launcher entry moved onto one alias per icon (LauncherIconManager).
+     * Exactly one may ship enabled, or a fresh install shows two icons or none.
+     */
+    @Test
+    fun `the launcher entry is two icon aliases, only the bloom enabled by default`() {
+        val aliases = Regex("<activity-alias\\b[\\s\\S]*?</activity-alias>").findAll(text)
+            .map { it.value }
+            .associateBy { Regex("android:name=\"([^\"]+)\"").find(it)!!.groupValues[1] }
+
+        assertThat(aliases.keys).containsExactly(".BloomIconAlias", ".PlainIconAlias")
+        for (block in aliases.values) {
+            assertThat(block).contains("android:targetActivity=\".MainActivity\"")
+            assertThat(block).contains("android.intent.category.LAUNCHER")
+            assertThat(block).doesNotContain("android:permission")
+        }
+        assertThat(aliases.getValue(".BloomIconAlias")).contains("android:enabled=\"true\"")
+        assertThat(aliases.getValue(".PlainIconAlias")).contains("android:enabled=\"false\"")
+        assertThat(activityBlock(".MainActivity")).doesNotContain("android.intent.category.LAUNCHER")
+    }
+
     @Test
     fun `every action the contract answers is named in the manifest`() {
         val missing = AlarmClockContract.ACTIONS.filterNot { text.contains("android:name=\"$it\"") }
diff --git a/app/src/test/java/de/jeanlucmakiola/clockula/data/appicon/LauncherIconManagerTest.kt b/app/src/test/java/de/jeanlucmakiola/clockula/data/appicon/LauncherIconManagerTest.kt
new file mode 100644
index 0000000..fb89d10
--- /dev/null
+++ b/app/src/test/java/de/jeanlucmakiola/clockula/data/appicon/LauncherIconManagerTest.kt
@@ -0,0 +1,39 @@
+package de.jeanlucmakiola.clockula.data.appicon
+
+import android.content.pm.PackageManager
+import com.google.common.truth.Truth.assertThat
+import org.junit.jupiter.api.Test
+
+/**
+ * The pure decision logic behind the app-icon picker. The `PackageManager`
+ * seam itself is exercised on-device; these pin the read interpretation and
+ * the write order.
+ */
+class LauncherIconManagerTest {
+
+    @Test
+    fun `an enabled plain alias reads as PLAIN`() {
+        assertThat(launcherIconFor(PackageManager.COMPONENT_ENABLED_STATE_ENABLED))
+            .isEqualTo(LauncherIcon.PLAIN)
+    }
+
+    @Test
+    fun `a default or disabled plain alias reads as BLOOM`() {
+        assertThat(launcherIconFor(PackageManager.COMPONENT_ENABLED_STATE_DEFAULT))
+            .isEqualTo(LauncherIcon.BLOOM)
+        assertThat(launcherIconFor(PackageManager.COMPONENT_ENABLED_STATE_DISABLED))
+            .isEqualTo(LauncherIcon.BLOOM)
+    }
+
+    @Test
+    fun `the write plan enables the target before disabling the other`() {
+        assertThat(iconWritePlan(LauncherIcon.PLAIN)).containsExactly(
+            IconAliasChange(LauncherIcon.PLAIN, enabled = true),
+            IconAliasChange(LauncherIcon.BLOOM, enabled = false),
+        ).inOrder()
+        assertThat(iconWritePlan(LauncherIcon.BLOOM)).containsExactly(
+            IconAliasChange(LauncherIcon.BLOOM, enabled = true),
+            IconAliasChange(LauncherIcon.PLAIN, enabled = false),
+        ).inOrder()
+    }
+}
diff --git a/app/src/test/java/de/jeanlucmakiola/clockula/testing/FakeLauncherIconManager.kt b/app/src/test/java/de/jeanlucmakiola/clockula/testing/FakeLauncherIconManager.kt
new file mode 100644
index 0000000..e79e6a5
--- /dev/null
+++ b/app/src/test/java/de/jeanlucmakiola/clockula/testing/FakeLauncherIconManager.kt
@@ -0,0 +1,13 @@
+package de.jeanlucmakiola.clockula.testing
+
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIcon
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIconManager
+
+/** The launcher icon as a plain field, starting at the manifest default. */
+class FakeLauncherIconManager(var icon: LauncherIcon = LauncherIcon.BLOOM) : LauncherIconManager {
+    override fun current(): LauncherIcon = icon
+
+    override fun set(icon: LauncherIcon) {
+        this.icon = icon
+    }
+}
diff --git a/app/src/test/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModelTest.kt b/app/src/test/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModelTest.kt
index 43b3bc9..94e4a53 100644
--- a/app/src/test/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModelTest.kt
+++ b/app/src/test/java/de/jeanlucmakiola/clockula/ui/settings/SettingsViewModelTest.kt
@@ -1,8 +1,10 @@
 package de.jeanlucmakiola.clockula.ui.settings
 
 import com.google.common.truth.Truth.assertThat
+import de.jeanlucmakiola.clockula.data.appicon.LauncherIcon
 import de.jeanlucmakiola.clockula.domain.DismissChallenge
 import de.jeanlucmakiola.clockula.testing.FakeDeviceStateReader
+import de.jeanlucmakiola.clockula.testing.FakeLauncherIconManager
 import de.jeanlucmakiola.clockula.testing.FakeRingtoneCatalog
 import de.jeanlucmakiola.clockula.testing.FakeRingtonePreviewer
 import de.jeanlucmakiola.clockula.testing.MainDispatcherExtension
@@ -34,7 +36,10 @@ class SettingsViewModelTest {
     @RegisterExtension
     val main = MainDispatcherExtension()
 
-    private fun TestScope.newViewModel(tempDir: Path): SettingsViewModel {
+    private fun TestScope.newViewModel(
+        tempDir: Path,
+        launcherIcons: FakeLauncherIconManager = FakeLauncherIconManager(),
+    ): SettingsViewModel {
         val harness = worldClockHarness(tempDir)
         return SettingsViewModel(
             settings = harness.settings,
@@ -42,6 +47,8 @@ class SettingsViewModelTest {
             preview = FakeRingtonePreviewer(),
             worldClocks = harness.source,
             deviceState = FakeDeviceStateReader(),
+            launcherIcons = launcherIcons,
+            io = main.dispatcher,
         )
     }
 
@@ -65,6 +72,21 @@ class SettingsViewModelTest {
         assertThat(loaded.defaults.snoozeMinutes).isEqualTo(10)
     }
 
+    @Test
+    fun `the launcher icon reads the component state and writes through`(@TempDir tempDir: Path) =
+        runTest(main.dispatcher) {
+            val icons = FakeLauncherIconManager(LauncherIcon.PLAIN)
+            val viewModel = newViewModel(tempDir, icons)
+            advanceUntilIdle()
+            assertThat(viewModel.launcherIcon.value).isEqualTo(LauncherIcon.PLAIN)
+
+            viewModel.onLauncherIconSelected(LauncherIcon.BLOOM)
+            advanceUntilIdle()
+
+            assertThat(icons.icon).isEqualTo(LauncherIcon.BLOOM)
+            assertThat(viewModel.launcherIcon.value).isEqualTo(LauncherIcon.BLOOM)
+        }
+
     @Test
     fun `the theme mode writes through`(@TempDir tempDir: Path) = runTest(main.dispatcher) {
         val viewModel = collecting(newViewModel(tempDir))